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Customer Experience Insights

Find our latest articles on customer satisfaction, customer surveys, customer relations and the customer experience in general – all designed for you to create satisfied customers, build strong customer relationships and deliver word-class customer experiences.
November 1, 20238 min read

The Art of Making Customer Experience Easy

In 2015, I saw the future one Friday morning on Cromwell Road in London. The day before, ...
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October 18, 20238 min read

What Pink Cocktails and Barbie Teach Us About CX

Today's CX blog is a pink cocktail mixed with Barbie, differentiation theory, behavioral ...
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September 5, 20234 min read

What is CSAT and How to Use It to Improve Customer Experience

Customer Satisfaction Score (CSAT) is one of the most widely used metrics in customer ...
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August 22, 20235 min read

Customer Experience Optimization: What It Is and How to Do It

In today’s digital landscape, customers have more choices than ever, and competition is ...
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August 21, 20238 min read

What Is Customer Experience (CX) and Why It Matters

In its essence, Customer Experience (CX) is about the relationship between a company and ...
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August 9, 20233 min read

4 ROIs: Why happy customers are your key to organizational success

While many companies focus on optimizing processes, developing new products, and ...
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May 30, 20233 min read

Why is Customer Engagement Important and How to Improve it?

What are engaged customers, and why is it important to focus on customer engagement? Many ...
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May 14, 20234 min read

How to Create Customer Journey Mapping to Deliver Better Customer Experiences

If you want to drive a customer-focused change in your organization to create an (even) ...
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December 20, 20222 min read

Download: All You Need to Know About NPS 3.0®

This memo "Net Promoter 3.0® – Inspiration from Fred Reichheld" gives you insight into ...
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