Customer Experience Insights

Find our latest articles on customer satisfaction, customer surveys, customer relations and the
customer experience in general – all designed for you to create satisfied customers, build strong
customer relationships and deliver word-class customer experiences.

Customer Experience
Guide: 7 Most Important Customer Survey Questions to Ask

3 min. read | August 01 - 2023

Guide: 7 Most Important Customer Survey Questions to Ask

The questions you select and choose to ask in your customer survey have a huge impact on the quality...

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Customer Experience
Why is Customer Experience Important?

4 min. read | June 08 - 2023

Why is Customer Experience Important?

Many companies have started working on improving their customer experience (CX). But why is customer...

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Customer Experience
What is CSAT and Why is It Important?

3 min. read | June 05 - 2023

What is CSAT and Why is It Important?

If you want to work with customer satisfaction in your company, the Customer Satisfaction Score (CSA...

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Customer Experience
Why is Customer Engagement Important and How to Improve it?

3 min. read | May 30 - 2023

Why is Customer Engagement Important and How to Improve it?

What are engaged customers, and why is it important to focus on customer engagement? Many years ago,...

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Customer Experience
Guide: 7 steps to Create an Effective Customer Satisfaction Survey

3 min. read | May 25 - 2023

Guide: 7 steps to Create an Effective Customer Satisfaction Survey

Customer satisfaction surveys are an important tool for measuring and improving the customer experie...

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Customer Experience
Guide: What is Customer Experience Optimization and How to do it?

4 min. read | May 22 - 2023

Guide: What is Customer Experience Optimization and How to do it?

In today's digital age, businesses are facing increasing competition and customers have more choices...

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Customer Experience
How to Create Customer Journey Mapping to Deliver Better Customer Experiences

3 min. read | May 14 - 2023

How to Create Customer Journey Mapping to Deliver Better Customer Experiences

If you want to drive a customer-focused change in your organization to create an (even) better custo...

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Customer Experience
4 ROIs: Why happy customers are your key to organizational success

3 min. read | May 09 - 2023

4 ROIs: Why happy customers are your key to organizational success

While many companies focus on optimizing processes, developing new products, and acquiring new custo...

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Customer Experience
Download: All You Need to Know About NPS 3.0®

2 min. read | December 20 - 2022

Download: All You Need to Know About NPS 3.0®

This memo "Net Promoter 3.0® – Inspiration from Fred Reichheld" gives you insight into the new appro...

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