Don’t Forget the Product in the Customer Journey
You don’t need to study the lesson on Customer Experience for too long to be told, over ...
When did you Last (Re)visit Your Customer Journey?
The work with customer journey mapping and the understanding of your customer journey is ...
4½ Books That Are Not About Customer Experience ...
... but which will still help you get better at it.
The Art of Surveys in Paris
I am quite fond of art. Great art, for me, is when the artist knows his trade and his ...
Standin’ on a Mountain Top
... song by Seals & Crofts. However, on this July day, the only music you can hear is ...
Why Your Strategy Fails, and What you Should do Instead
The mood after the meeting of the governing board is sky-high.
Avoid Harmful KPIs With 3 Tips From Behavioral Psychology
I am surrounded by KPIs. The infamous Key Performance Indicators. I provide advice to ...
