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Customer Experience Insights

Find our latest articles on customer satisfaction, customer surveys, customer relations and the customer experience in general – all designed for you to create satisfied customers, build strong customer relationships and deliver word-class customer experiences.
May 25, 20215 min read

Do You (Also) Not Get Enough Out of Your Customer Surveys?

Today, many companies get nowhere near enough from their customer surveys and their work ...
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March 31, 20218 min read

There is a New Sheriff in Town!

Is it a good thing when a company gets a new, experienced CEO? Sort of, according to a ...
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March 1, 20215 min read

Don’t Forget the Product in the Customer Journey

You don’t need to study the lesson on Customer Experience for too long to be told, over ...
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February 16, 20216 min read

When did you Last (Re)visit Your Customer Journey?

The work with customer journey mapping and the understanding of your customer journey is ...
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January 27, 20217 min read

4½ Books That Are Not About Customer Experience ...

... but which will still help you get better at it.
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October 30, 20194 min read

The Art of Surveys in Paris

I am quite fond of art. Great art, for me, is when the artist knows his trade and his ...
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October 30, 20195 min read

Standin’ on a Mountain Top

... song by Seals & Crofts. However, on this July day, the only music you can hear is ...
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March 8, 20197 min read

Why Your Strategy Fails, and What you Should do Instead

The mood after the meeting of the governing board is sky-high.
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October 18, 20186 min read

Avoid Harmful KPIs With 3 Tips From Behavioral Psychology

I am surrounded by KPIs. The infamous Key Performance Indicators. I provide advice to ...
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