4 min. read | March 01 - 2021
Don’t Forget the Product in the Customer Journey
You don’t need to study the lesson on Customer Experience for too long to be told, over and over, ab...
Customer Experience Insights
Customer Experience
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5 min. read | February 16 - 2021
When did you Last (Re)visit Your Customer Journey?
The work with customer journey mapping and the understanding of your customer journey is important f...
Customer Experience
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6 min. read | January 27 - 2021
4½ Books That Are Not About Customer Experience ...
... but which will still help you get better at it.
Customer Experience
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3 min. read | October 30 - 2019
The Art of Surveys in Paris
I am quite fond of art. Great art, for me, is when the artist knows his trade and his craft. During ...
Customer Experience
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4 min. read | October 30 - 2019
Standin’ on a Mountain Top
... song by Seals & Crofts. However, on this July day, the only music you can hear is the cling-...
Customer Experience
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5 min. read | March 08 - 2019
Why Your Strategy Fails, and What you Should do Instead
The mood after the meeting of the governing board is sky-high.
Customer Experience
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5 min. read | May 04 - 2018
Avoid Harmful KPIs With 3 Tips From Behavioral Psychology
I am surrounded by KPIs. The infamous Key Performance Indicators. I provide advice to customers conc...